Looking into Options

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As I prepare to publish my fifth novel, Hanging From the High Wire, I have of course been looking for ways to get this book the attention it deserves. I’m very proud of this book as it deals with, among other things, parenthood, and just how overwhelming that can be. I am hopeful that it will be a subject that many can relate to, and therefore a bestseller.

What I have discovered is that advertisement is costly, and surprisingly competitive. I was prepared for some cost, but now books have to have five star reviews before these advertisers will even accept your money. One of the more popular outlets is Bookbub. If they accept your book, they will promote you to thousands of readers for a price. In anticipation of my upcoming publication I have been checking into what other authors have reported to be worthwhile. Bookbub scores highly, but there are two things that bother me; 1) they often describe books as having anywhere from 750 to 1500 reviews, which seems ridiculous. It also makes me wonder if people are paying for reviews much in the same way that they pay for twitter followers. 2) they push you to put your book up at a reduced price, if not for free.

The one complaint I have heard about Bookbub is that their readers feel entitled to free books and rarely buy anything. Yes, if they download your book enough you may be declared a bestseller, but what good is that if you don’t make a dime? If I want to give away my work, I certainly don’t need to pay Bookbub $200 for the privilege, right?

Soon I will begin approaching other bloggers who cater to an audience of parents, in the hope of writing some guest posts along with a mention of the book, but I feel compelled to try something new this time, and maybe Bookbub is worth a shot. I’m just really torn though.

What say yee? Yay or Nay?


About bridgetstraub

Author, Artist & Mom. First novel "Searching for My Wand" was published in December 2011
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5 Responses to Looking into Options

  1. Arlee Bird says:

    I wouldn’t know what advice to give you about Bookbub, but from the way you’ve described it this doesn’t sound like a very good deal. I’ve heard of people getting good results from Kirkus, but I wouldn’t vouch for that either.

    It’s always a risk to sink money into promotion and marketing endeavors. But I guess if you don’t try it you don’t find out for yourself. Don’t stop researching though. Hate to see you blow money with no return.

    You might want to check out some of the links at my What Works? post. There were a few helpful ideas offered in some of those posts.

    Arlee Bird
    A to Z Challenge Co-host
    A Faraway View

  2. paulaacton says:

    I don’t have experience to be able to give really useful feedback but I would say if you want to give your book away for free there are lots of cheaper ways of doing it, maybe try some of the book review blogs or even try sending print copies to a couple of the mummy vloggers and just say please if you read it and like it then give me a shout out

  3. Hi Bridget. I think you’re very smart to approach bloggers who cater to an audience of parents.

    I don’t know if it’s easy to find, but it took me forever to find the link to search keywords/tags on WordPress. If you don’t have it, here it is: https://wordpress.com/tags/ Use the search bar in the upper right corner. If you already know this; please disregard. 🙂

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